About us

Nicolas Casariego


is a senior leader and consultant in data-driven customer-centric analytical solutions, software entrepreneur, researcher and author.

He is currently Founder & Director of Paattern Lab, Director of the Customer Analytics Farm at the Instituto de Empresa (IE) School of Human Sciences & Technology, Professor of CRM/CXM, Customer Analytics & Technology Innovation at IE HST School, and member of the Advisory board of Forctis blockchain.

Nicolás is former CTO & Head of Analytics of MRM/McCann in Spain, and also worked as Senior Consultant to Grey/G2 and OgilvyOne.

With a technological and analytical background, he has an extensive experience in consulting, building and running customer-centric solutions (in Marketing, Digital, CRM, Loyalty, e-Business and Customer Intelligence).

Nicolás has worked across Europe and Latin America for blue-chip brands like Amex, Banco Santander, Bell South, BAT, L’Oréal, MasterCard, Nokia, Opel, Renault, Repsol, Telefónica/Movistar and Warner Bros.

Throughout his professional career has also participated in several R&D initiatives.

Nicolás holds a Systems Analysis degree from Buenos Aires University (UBA), a Marketing MBA degree from USAL-SUNY, and a Master in Visual Analytics and Big Data.

Laura Blanco


is a senior marketing and business creative strategyst, pioneer in digital transformation, customer centricity and change implementation.

Partner at Paattern Lab and former Director of Digital and Customer Implementation and Value Retail PLC, London (company specialised exclusively in the creation and operation of luxury outlet destinations, with nine Villages in Europe and two in China) and Marketing Director of Las Rozas Village – Value Retail Spain.

Laura is a creative strategist in Marketing and Business, with extensive experience in brand positioning, marketing strategy, digital transformation and integration, customer intelligence, e-commerce platforms development, analytics & KPI´s, change management and innovation implementation.

In Spain, she worked for major Advertising, Relationship and Digital Marketing Agencies like Grey Group, MRM//McCann and Contrapunto – Proximity BBDOmanaged national and international accounts like Iberia Airlines, CEPSA, Openbank, Chrysler, AUDI, Amnesty International, UNICEF, Caprabo, Opel, P&G, Universidad Europea, Coca-Cola, Movistar.

In Argentina, Laura worked for TELEFE Group, the Nº 1 Broadcast TV Station, with AM and FM radios, cable television, contents production, book and magazine publisher as Head of New Business and for Bank Boston (now ICBC), as Director of Advertising and Relationship Marketing.

As marketing director with an economic science background and team spirit, she is a pioneer in integrated marketing communication and technology with deep knowledge of mass, direct, digital and social media.

“One of my key skills is the creation of multidiscipline, multicultural and results focus teams. I’m an entrepreneur and a change “provocateur” for Corporations, committed to results, with a supportive and persuader managing style”


Economic Science degree (Public and Business Administration) from Buenos Aires University (UBA), business and marketing strategy and execution, business management, technology conversion, relationship marketing, creative ideas that work, digital business provocateur, team building and people development, start-ups, marketing & technology integration, data driven dialogue, social media ecosystems, customer intelligence.